Success with Walkman phones and beyondOn March 1, 2005, Sony Ericsson introduced the K750i with a 2 megapixel camera, the W800i, the first of the highly successful Walkman phones capable of doing 30 hours of music playback and two low-end phones.
On May 1, 2005, Sony Ericsson agreed to become the global title sponsor for the WTA Tour in a deal worth 88 million US dollars over 6 years. The women's pro tennis circuit was renamed the Sony Ericsson WTA Tour. Just over a month later on June 7, it announced sponsorship of West Indian batsmen Chris Gayle and Ramnaresh Sarwan.
In October 2005, Sony Ericsson presented the first mobile phone based on UIQ 3, the P990.
On January 2, 2007, Sony Ericsson announced in Stockholm that it will be having some of its mobile phones produced in India. It announced that its two outsourcing partners, Lextronic and Foxconn will be producing 10 million cellphones per year by 2009. CEO Miles Flint announced at a press conference held with India's communications minister Dayanidhi Maran in Chennai that India was one of the fastest growing markets in the world and a priority market for Sony Ericsson with 105 million users of GSM mobile telephones.
On February 2, 2007, Sony Ericsson acquired UIQ Technology, a Swedish software company from Symbian Ltd.. UIQ will remain an independent company, Miles Flint announced.[6]
On October 15, 2007, Sony Ericsson announced on Symbian Smartphone Show that they will be selling half of its UIQ share to Motorola thus making UIQ technology owned by two large mobile phone companies.
Success with Cyber-shotSony Ericsson have also had great success with their Cyber-shot brand. It was launched in 2005 by the K750 which was one of the most popular Sony Ericsson phones. The reason's were it had Memory Card capability, which was very novel then. The Cyber-shot became very popular very quickly, because unlike Walkman, which had a very good media package and a poor camera, it had a decent media viewing and good cameras.
In 2007 their first 5-Megapixel camera phone, the K850 was announced, followed in 2008 by the C905, the world's first 8-Megapixel phone.
Types of phones
Main areas of interest The Sony Ericsson K750i is one of the most successful Sony Ericsson products.Sony Ericsson currently concentrates on the categories of: music, camera, business (web and email), design, all-rounder, and budget focused phones. Its five largest categories are:
The Walkman-branded W series music phones, launched in 2005.The Sony Ericsson W-series music phones are notable for being the first music-centric series mobile phones, prompting a whole new market for portable music that was developing at the time. Sony Ericsson's Walkman phones have previously been commercially endorsed by pop stars Christina Aguilera and Jason Kay across Europe. The Cyber-shot-branded line of phones, launched in 2006 in newer models of the K series phones.This range of phones are focused on the quality of the camera included with the phone. Cyber-shot phones always include a flash, some with a xenon flash, and also include auto-focus cameras. Sony Ericsson kicked off its global marketing campaign for Cyber-shot phone with the launch of 'Never Miss a Shot'. The campaign featured top female tennis players Ana Ivanović and Daniela Hantuchová. On 10 February 2008, the series has been expanded with the announcement of C702 and C902 phones. The BRAVIA-branded line of phones, launched in 2007 Japan market only.Now, two mobile phones (FOMA SO903iTV and FOMA SO906i[7]) uses BRAVIA brand. BRAVIA branded phone are able to watch 1seg terrestrial television. The UIQ smartphone range of mobiles, introduced with the P series in 2003 with the introduction of P800.They are notable for their touchscreens, QWERTY keypads (on most models), and use of the UIQ interface Platform from Symbian OS. This has since expanded into the M series and G series phones. The Xperia range of mobile phones, heralded by the Sony Ericsson XPERIA X1 on February 2008 at the Mobile World Congress (formerly 3GSM) held in Barcelona Spain , had opened the door for integration of Windows Mobile Operating System into Sony Ericsson powerhouse smartphones. XPERIA was the first trademark promoted by the Sony Ericsson as its own and is designated to provide technological convergence among its target user base
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